Category Archives: Uncategorized

As everything goes digital, it’s easy to put tech over people. But today’s customers say they want more humanity and personalized attention from brands. Here’s how companies can humanize the customer experience.

Traditionally, CX has been a data-centered discipline. But more brands know they must focus on the human side of CX. Here’s 5 reasons why every brand needs to tune into customer emotions.

Mistakes happen. And sometimes customers complain. But customers often harbor negative sentiment–but don’t say a word to the brands that make them unhappy. That can lead to defections. Here are three tips to uncover latent customer dissatisfaction–and address it.